Drink-driving

The advertising and enforcement campaign highlights the link between drink driving and road crashes. The campaign now has a youth focus.

Youth drink driving is a serious road safety and public health issue in New Zealand. Each year, young drivers cause nearly half of all the alcohol-related road crashes on New Zealand roads.

This campaign zeros in on what is highly valuable and influential with young guys and their driving behaviour: mateship. Most youth drink driving crashes only involve one car so it's often a case of mates hurting mates. We want to establish sober driving as something that mates do to get each other home safely.

Our current advertisements on drink driving are available for viewing.

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Last updated: 16 June 2008